DATE
Tuesday
April 29th, 2025
10:00 AM - 10:00 PM
LOCATION
Bell Works
101 Crawfords Corner Rd, Holmdel, NJ 07733
FEMME:
Beauty and Wellness Redefined
Step into FEMME, the premier platform for exhibitors to showcase their products and services to both business customers and beauty consumers. This is your opportunity to connect with professionals, start-ups, students, and enthusiasts in the wigs, cosmetics, skincare, and holistic wellness industries—generating new business opportunities across multiple audiences.
FEMME is more than a trade show; it’s a magnificent, one-of-a-kind experience designed to impress and inspire. With world-class catering, luxurious amenities, and a vibrant atmosphere, FEMME sets a new standard for beauty and lifestyle events.
Don’t miss the chance to grow your business, build meaningful connections, and be part of something truly extraordinary. Showcase your brand at FEMME and redefine what’s possible.
*Ages 13+ Only | No Strollers or Young Children Allowed
FEMME:
Beauty and Wellness Redefined
Step into FEMME, the premier platform for exhibitors to showcase their products and services to both business customers and beauty consumers. This is your opportunity to connect with professionals, start-ups, students, and enthusiasts in the wigs, cosmetics, skincare, and holistic wellness industries—generating new business opportunities across multiple audiences.
FEMME is more than a trade show; it’s a magnificent, one-of-a-kind experience designed to impress and inspire. With world-class catering, luxurious amenities, and a vibrant atmosphere, FEMME sets a new standard for beauty events.
Don’t miss the chance to grow your business, build meaningful connections, and be part of something truly extraordinary. Showcase your brand at FEMME and redefine what’s possible.
*Ages 13+ Only | No Strollers or Young Children Allowed
MAIN STAGE SESSIONS
Enjoy inspiring talks, engaging panels, and expert insights on our Main Stage — all included with your event ticket. No additional registration required!
MAIN STAGE SESSIONS
Enjoy inspiring talks, engaging panels, and expert insights on our Main Stage — all included with your event ticket. No additional registration required!
11:00am - 11:30am
Brand Story
& History

Andrew Caruso
Pure Brazilian
Key points about who we are and what sets us apart.
• Brand Story & History – Key highlights about who we are and what makes us unique.
• Product Spotlight – Featuring our Clarifying Shampoo and retail line.
• Educator Feature – Rez will share her journey, discuss extensions, and talk about her passion for the brand.
11:30am - 12:15pm
Passions to Profit
Get Your Business in Order
Moderator
Meira Spivak
Results Driven Innovation
Moderator
Rachel Eden
This Way To Eden
Panelist
Sara Tyberg
AgentC Marketing
Panelist
Simi Mandelbaum
PROSPR Financial Wellness
12:30pm - 12:50pm
Social Media/Photography Videography
How to Tell A Story
Sara Berkowitz
1:15pm - 2:00pm
Interactive Panel with the 3 Academies
Devora Leah Adler
DLA Hair & Wig Academy
Shani Vinitsky
Academy of Hair Design
Yocheved Gross & Cami Esses
Hair & Blush Academy
2:00pm - 2:20pm
Session
Chaya Rivka Horowitz
Chein
2:20pm - 2:40pm
Spa Secrets Exposed
Aidel Ozur
Ocean Medispa and Wellness
Treatments your friends are hiding from you.
11:00 - 11:30 A.M.
Brand Story
& History
Andrew Caruso
Pure Brazilian
Key points about who we are and what sets us apart.
• Brand Story & History – Key highlights about who we are and what makes us unique.
• Product Spotlight – Featuring our Clarifying Shampoo and retail line.
• Educator Feature – Rez will share her journey, discuss extensions, and talk about her passion for the brand.
11:30 A.M. - 12:30 P.M.
Passions to Profit
Get your business in order
Meira Spivak
Results Driven Innovation | Moderator
Rachel Eden
This Way To Eden | Moderator
Sara Tyberg
AgentC Marketing | Panelist
Simi Mandelbaum
PROSPR Financial Wellness | Panelist
12:30 - 1:15 P.M.
Social Media/Photography Videography
How to Tell A Story
Sara Berkowitz
1:15 - 2:00 P.M.
Interactive Panel with the 3 Academies
Devora Leah Adler
DLA Hair & Wig Academy
Shani Vinitsky
Academy of Hair Design
Yocheved Gross & Cami Esses
Hair & Blush Academy
11:00 - 11:30 A.M.
Brand Story
& History
Andrew Caruso
Pure Brazilian
Key points about who we are and what sets us apart.
• Brand Story & History – Key highlights about who we are and what makes us unique.
• Product Spotlight – Featuring our Clarifying Shampoo and retail line.
• Educator Feature – Rez will share her journey, discuss extensions, and talk about her passion for the brand.
11:30 A.M. - 12:30 P.M.
Passions to Profit
Get Your Business in Order
Moderator
Meira Spivak
Results Driven Innovation
Moderator
Rachel Eden
This Way To Eden
Panelist
Sara Tyberg
AgentC Marketing
Panelist
Simi Mandelbaum
PROSPR Financial Wellness
12:30 - 1:15 P.M.
Social Media/Photography Videography
How to Tell A Story
Sara Berkowitz 
3:00pm - 3:45pm
Butterfly Runway

Devora Leah Adler
DLA Hair & Wig Academy
From Role Model to Supermodel
Experience the magic as Devora Leah, founder and master trainer of DLA Hair & Wig Academy, brings wigs to life with precision, artistry, and innovation—live on stage.
Watch a runway of transformations unfold, showcasing cutting-edge techniques that turn every client into a masterpiece.
4:00pm - 4:45pm
Academy Of Hair Design Demo
Shani Vinitsky
Academy of Hair Design
Shani Vinitsky is an accomplished powerhouse in the hair industry, dedicated to empowering women through the transformative art of hair and wigs. With expertise beyond her years, she teaches a range of skills, from cutting and hairstyling to wig repair/wig making and advanced masterclasses. Her dynamic approach and hands-on training set her students up for success, equipping them with the confidence and knowledge to excel in their careers. She is a force of inspiration, proving that passion and skill can create limitless opportunities. Whether leading a class or mentoring, her mission remains the same—to inspire and empower women with the skills and confidence to thrive.
5:15pm - 6:00pm
Hair & Blush Main Stage Demonstration 
Yocheved Gross & Cami Esses
Hair & Blush Academy
Yocheved Gross, co-founder of Hair & Blush Academy, has been a key figure in the wedding hairstyling industry for over 26 years, mastering techniques that range from flawless blowouts to intricate bridal hair and everything in between. Her extensive experience and dedication to the craft have established her as a trusted expert and a true inspiration to aspiring hairstylists everywhere.
Cami Esses, co-founder of Hair and Blush Academy, has been a standout presence in the makeup industry for over 25 years. She has mastered a diverse range of techniques—from enhancing mature skin to creating stunning bridal looks and everything in between. Her extensive expertise and innovative approach continue to inspire both budding and seasoned makeup artists worldwide.
2:00 - 3:00 P.M.
Session
Chaya Rivka Horowitz
Chein
2:20 - 2:40 P.M.
Spa Secrets Exposed
Aidel Ozur
Ocean Medispa and Wellness
Treatments your friends are hiding from you.
3:00 - 4:00 P.M.
Butterfly Runway
Devora Leah Adler
DLA Hair & Wig Academy
From Role Model to Supermodel
Experience the magic as Devora Leah, founder and master trainer of DLA Hair & Wig Academy, brings wigs to life with precision, artistry, and innovation—live on stage. Watch a runway of transformations unfold, showcasing cutting-edge techniques that turn every client into a masterpiece.
1:15 - 2:00 P.M.
Interactive Panel with the 3 Academies
Devora Leah Adler
DLA Hair & Wig Academy
Shani Vinitsky
Academy of Hair Design
Yocheved Gross & Cami Esses
Hair & Blush Academy
2:00 - 3:00 P.M.
Session
Chaya Rivka Horowitz
Chein
2:20 - 2:40 P.M.
Spa Secrets Exposed
Aidel Ozur
Ocean Medispa and Wellness
Treatments your friends are hiding from you.
3:00 - 4:00 P.M.
Butterfly Runway

Devora Leah Adler
DLA Hair & Wig Academy
From Role Model to Supermodel
Experience the magic as Devora Leah, founder and master trainer of DLA Hair & Wig Academy, brings wigs to life with precision, artistry, and innovation—live on stage.
Watch a runway of transformations unfold, showcasing cutting-edge techniques that turn every client into a masterpiece.
4:00 - 4:45 P.M.
Academy Of Hair Design Demo
Shani Vinitsky
Academy of Hair Design
Shani Vinitsky is an accomplished powerhouse in the hair industry, dedicated to empowering women through the transformative art of hair and wigs. With expertise beyond her years, she teaches a range of skills, from cutting and hairstyling to wig repair/wig making and advanced masterclasses. Her dynamic approach and hands-on training set her students up for success, equipping them with the confidence and knowledge to excel in their careers. She is a force of inspiration, proving that passion and skill can create limitless opportunities. Whether leading a class or mentoring, her mission remains the same—to inspire and empower women with the skills and confidence to thrive.
5:15 - 6:00 P.M.
Hair & Blush Main Stage Demonstration
Yocheved Gross
& Cami Esses
Hair & Blush Academy
Yocheved Gross, co-founder of Hair & Blush Academy, has been a key figure in the wedding hairstyling industry for over 26 years, mastering techniques that range from flawless blowouts to intricate bridal hair and everything in between. Her extensive experience and dedication to the craft have established her as a trusted expert and a true inspiration to aspiring hairstylists everywhere.
Cami Esses, co-founder of Hair and Blush Academy, has been a standout presence in the makeup industry for over 25 years. She has mastered a diverse range of techniques—from enhancing mature skin to creating stunning bridal looks and everything in between. Her extensive expertise and innovative approach continue to inspire both budding and seasoned makeup artists worldwide.
6:15pm - 7:00pm
BoroPark to Broadway Wig Transformation
Tamar Elkabats
Talking Wigs by Tamar
4:00 - 4:45 P.M.
Academy Of Hair Design Demo
Shani Vinitsky
Academy of Hair Design
Shani Vinitsky is an accomplished powerhouse in the hair industry, dedicated to empowering women through the transformative art of hair and wigs. With expertise beyond her years, she teaches a range of skills, from cutting and hairstyling to wig repair/wig making and advanced masterclasses. Her dynamic approach and hands-on training set her students up for success, equipping them with the confidence and knowledge to excel in their careers. She is a force of inspiration, proving that passion and skill can create limitless opportunities. Whether leading a class or mentoring, her mission remains the same—to inspire and empower women with the skills and confidence to thrive.
5:15 - 6:00 P.M.
Hair & Blush Main Stage Demonstration
Yocheved Gross & Cami Esses
Hair & Blush Academy
Yocheved Gross, co-founder of Hair & Blush Academy, has been a key figure in the wedding hairstyling industry for over 26 years, mastering techniques that range from flawless blowouts to intricate bridal hair and everything in between. Her extensive experience and dedication to the craft have established her as a trusted expert and a true inspiration to aspiring hairstylists everywhere.
Cami Esses, co-founder of Hair and Blush Academy, has been a standout presence in the makeup industry for over 25 years. She has mastered a diverse range of techniques—from enhancing mature skin to creating stunning bridal looks and everything in between. Her extensive expertise and innovative approach continue to inspire both budding and seasoned makeup artists worldwide.
6:15 - 7:00 P.M.
BoroPark to Broadway Wig Transformation
Tamar Elkabats
Talking Wigs by Tamar
6:15 - 7:00 P.M.
BoroPark to Broadway Wig Transformation
Tamar Elkabats
Talking Wigs by Tamar
EXCLUSIVE WORKSHOPS
REQUIRES SEPARATE REGISTRATION
Take your experience to the next level with hands-on workshops led by industry experts. Workshops require separate registration and are available only to registered event attendees. Once you’ve secured your event ticket, you’ll receive instructions on how to register for workshops.
EXCLUSIVE WORKSHOPS
REQUIRES SEPARATE REGISTRATION
Take your experience to the next level with hands-on workshops led by industry experts. Workshops require separate registration and are available only to registered event attendees. Once you’ve secured your event ticket, you’ll receive instructions on how to register for workshops.
10:00 - 11:00 A.M.
Bridal Makeup
Cami Esses
Hair & Blush Academy
Join Cami for her Timeless Bridal Makeup Masterclass, where elegance meets artistry! Learn to create a flawless, long-lasting bridal look that enhances natural beauty with soft, radiant finishes and classic techniques. Perfect for makeup enthusiasts and professionals alike, this class will teach you how to achieve a stunning, picture-perfect bridal glow. Let’s make every bride feel effortlessly beautiful on her special day!
11:00 A.M. - 12:00 P.M.
Bob It!
Devora Leah Adler
DLA Hair & Wig Academy
Easy & Artsy Bob Haircuts
Join us at the beauty show for Bob It—a dynamic cutting masterclass showcasing four iconic bobs reimagined: the Sleek Chic Bob, French Shaggy Bob, Italian Bubble Bob, and the 90’s Effortless Bob. Designed for the modern stylist, this class blends precision cutting with artistic flair, offering fresh, wearable styles that turn heads.
11:30 A.M. - 12:30 P.M.
Big Bridal Glam
Yocheved Gross
Hair & Blush Academy
In this class, you’ll learn to create a stunning, voluminous bridal look that exudes elegance and glamour. I’ll show you key techniques to perfect texture, enhance volume, and secure long-lasting hold, ensuring every bride feels truly breathtaking.
10:00 - 11:00 A.M.
Bridal Makeup
Cami Esses
Hair & Blush Academy
Join Cami for her Timeless Bridal Makeup Masterclass, where elegance meets artistry! Learn to create a flawless, long-lasting bridal look that enhances natural beauty with soft, radiant finishes and classic techniques. Perfect for makeup enthusiasts and professionals alike, this class will teach you how to achieve a stunning, picture-perfect bridal glow. Let’s make every bride feel effortlessly beautiful on her special day!
11:00 A.M. - 12:00 P.M.
Bob It!
Devora Leah Adler
DLA Hair & Wig Academy
Easy and Artsy Bob Haircuts
Join us at the beauty show for Bob It—a dynamic cutting masterclass showcasing four iconic bobs reimagined: the Sleek Chic Bob, French Shaggy Bob, Italian Bubble Bob, and the 90’s Effortless Bob. Designed for the modern stylist, this class blends precision cutting with artistic flair, offering fresh, wearable styles that turn heads.
11:30 A.M. - 12:30 P.M.
Big Bridal Glam
Yocheved Gross
Hair & Blush Academy
In this class, you’ll learn to create a stunning, voluminous bridal look that exudes elegance and glamour. I’ll show you key techniques to perfect texture, enhance volume, and secure long-lasting hold, ensuring every bride feels truly breathtaking.
12:00 - 1:00 P.M.
Cap Adjustment Masterclass

Shani Vinitzky
Academy of Hair Design
Join an immersive, hands-on masterclass designed for both beginner stylists and experienced wig repairists! In this interactive session, you'll gain expert guidance on customizing wig caps to achieve the perfect fit for each client. Learn step-by-step techniques on taking in wig caps, ensuring maximum comfort, security, and a flawless, natural look.
For hands-on participation, a professional wig customization kit will be available for purchase, including all the essential tools and materials to practice and perfect your technique during the class.
10:00 - 11:00 A.M.
2:00 - 3:00 P.M.
Mature Makeup Class

Cami Esses
Hair & Blush Academy
Cami’s Mature Makeup Mastery class Is designed for those who want to refine their skills, this class focuses on age-enhancing techniques, skin-friendly products, and professional tips for a radiant, timeless look. Whether you’re a beginner or a pro, you’ll learn how to create flattering, elegant makeup styles tailored to mature skin. Join us and embrace makeup that enhances, not masks!
3:00 - 6:00 P.M.
Keratin Smoothing Pure Brazilian
Certification Workshop
Noelle "Red" Denney
Pure Brazilian
This certification class will provide attendees with credentials in both the Original and Express Blowout Pure Brazilian treatments.
Key topics include:
· Proper application techniques for each treatment.
· How to determine the best service for different hair types.
·Strategies to increase salon revenue with keratin treatments.
· Tips on upselling and retailing Pure Brazilian products.
Attendees will also receive an exclusive show bag with:
· Product samples.
· Complimentary tools (coats, combs, clips, brushes).
· Branded stickers (window decals and mirror clings).
This in-depth, three-hour session will equip stylists with the skills and resources to grow their business and boost revenue with keratin services.
12:00 - 1:00 P.M.
Cap Adjustment Masterclass

Shani Vinitzky
Academy of Hair Design
Join an immersive, hands-on masterclass designed for both beginner stylists and experienced wig repairists! In this interactive session, you'll gain expert guidance on customizing wig caps to achieve the perfect fit for each client. Learn step-by-step techniques on taking in wig caps, ensuring maximum comfort, security, and a flawless, natural look.
For hands-on participation, a professional wig customization kit will be available for purchase, including all the essential tools and materials to practice and perfect your technique during the class.
2:00 - 3:00 P.M.
Mature Makeup Class

Cami Esses
Hair & Blush Academy
Cami’s Mature Makeup Mastery class Is designed for those who want to refine their skills, this class focuses on age-enhancing techniques, skin-friendly products, and professional tips for a radiant, timeless look. Whether you’re a beginner or a pro, you’ll learn how to create flattering, elegant makeup styles tailored to mature skin. Join us and embrace makeup that enhances, not masks!
3:00 - 6:00 P.M.
Keratin Smoothing Pure Brazilian
Certification Workshop
Noelle "Red" Denney
Pure Brazilian
This certification class will provide attendees with credentials in both the Original and Express Blowout Pure Brazilian treatments.
Key topics include:
· Proper application techniques for each treatment.
· How to determine the best service for different hair types.
·Strategies to increase salon revenue with keratin treatments.
· Tips on upselling and retailing Pure Brazilian products.
Attendees will also receive an exclusive show bag with:
· Product samples.
· Complimentary tools (coats, combs, clips, brushes).
· Branded stickers (window decals and mirror clings).
This in-depth, three-hour session will equip stylists with the skills and resources to grow their business and boost revenue with keratin services.
4:00 - 5:00 P.M.
Event Wig Styling
Yocheved Gross
Hair & Blush Academy
In this class, you’ll learn valuable tips and tricks for creating quick and easy updos, buns, and ponytails for your clients. I’ll be sharing my best techniques to help you work more efficiently and achieve beautiful results.
5:00 - 6:00 P.M.
Trirazor Cuts
Devora Leah Adler
DLA Hair & Wig Academy
DLA’s Signature Trirazor Techniques:
PIXIE | SHORT | MEDIUM | LONG
Join this expert-led masterclass demo as DLA showcases her signature Trirazor techniques across today’s most in-demand cuts. Learn how to approach Pixie, Short, Medium, and Long styles with control, intention, and modern artistry. This is your front-row seat to precision cutting, innovative texturizing, and next-level trend interpretation—straight from the educator behind the method.
6:00 - 7:00 P.M.
The Art of Layering
Shani Vinitzky
Academy of Hair Design
Master the art of layering in this dynamic and interactive masterclass, designed to help you achieve seamless, customized cuts for every client. Dive deep into Shani’s signature invisible layers, the ever-trendy butterfly cut, and the perfect techniques for blowout-ready layers. Whether you're working with natural hair or wigs, these expert techniques will allow you to create versatile, movement-filled styles that enhance volume, shape, and dimension.
This masterclass is perfect for both seasoned stylists and beginners looking to refine their cutting techniques and expand their skill set. Through live demonstrations and guided instruction, you'll gain the confidence to execute precise, tailored cuts that suit any face shape, hair type, or client preference. For those who want to participate hands-on, we’re offering a professional kit available for purchase at an added fee.
4:00 - 5:00 P.M.
Event Wig Styling
Yocheved Gross
Hair & Blush Academy
In this class, you’ll learn valuable tips and tricks for creating quick and easy updos, buns, and ponytails for your clients. I’ll be sharing my best techniques to help you work more efficiently and achieve beautiful results.
5:00 - 6:00 P.M.
Trirazor Cuts
Devora Leah Adler
DLA Hair & Wig Academy
DLA’s Signature Trirazor Techniques:
PIXIE | SHORT | MEDIUM | LONG
Join this expert-led masterclass demo as DLA showcases her signature Trirazor techniques across today’s most in-demand cuts. Learn how to approach Pixie, Short, Medium, and Long styles with control, intention, and modern artistry. This is your front-row seat to precision cutting, innovative texturizing, and next-level trend interpretation—straight from the educator behind the method.
6:00 - 7:00 P.M.
The Art of Layering
Shani Vinitzky
Academy of Hair Design
Master the art of layering in this dynamic and interactive masterclass, designed to help you achieve seamless, customized cuts for every client. Dive deep into Shani’s signature invisible layers, the ever-trendy butterfly cut, and the perfect techniques for blowout-ready layers. Whether you're working with natural hair or wigs, these expert techniques will allow you to create versatile, movement-filled styles that enhance volume, shape, and dimension.
This masterclass is perfect for both seasoned stylists and beginners looking to refine their cutting techniques and expand their skill set. Through live demonstrations and guided instruction, you'll gain the confidence to execute precise, tailored cuts that suit any face shape, hair type, or client preference. For those who want to participate hands-on, we’re offering a professional kit available for purchase at an added fee.
EXCLUSIVE WORKSHOPS
REQUIRES SEPARATE REGISTRATION
Take your experience to the next level with hands-on workshops led by industry experts. Workshops require separate registration and are available only to registered event attendees. Once you’ve secured your event ticket, you’ll receive instructions on how to register for workshops.
10:00 - 11:00 A.M.
Bridal Makeup
Cami Esses
Hair & Blush Academy
Join Cami for her Timeless Bridal Makeup Masterclass, where elegance meets artistry! Learn to create a flawless, long-lasting bridal look that enhances natural beauty with soft, radiant finishes and classic techniques. Perfect for makeup enthusiasts and professionals alike, this class will teach you how to achieve a stunning, picture-perfect bridal glow. Let’s make every bride feel effortlessly beautiful on her special day!
11:00 A.M. - 12:00 P.M.
Bob It!
Devora Leah Adler
DLA Hair & Wig Academy
Easy & Artsy Bob Haircuts
Join us at the beauty show for Bob It—a dynamic cutting masterclass showcasing four iconic bobs reimagined: the Sleek Chic Bob, French Shaggy Bob, Italian Bubble Bob, and the 90’s Effortless Bob. Designed for the modern stylist, this class blends precision cutting with artistic flair, offering fresh, wearable styles that turn heads.
11:30 A.M. - 12:30 P.M.
Big Bridal Glam
Yocheved Gross
Hair & Blush Academy
In this class, you’ll learn to create a stunning, voluminous bridal look that exudes elegance and glamour. I’ll show you key techniques to perfect texture, enhance volume, and secure long-lasting hold, ensuring every bride feels truly breathtaking.
12:00 - 1:00 P.M.
Cap Adjustment Masterclass
Shani Vinitzky
Academy of Hair Design
Join an immersive, hands-on masterclass designed for both beginner stylists and experienced wig repairists! In this interactive session, you'll gain expert guidance on customizing wig caps to achieve the perfect fit for each client. Learn step-by-step techniques on taking in wig caps, ensuring maximum comfort, security, and a flawless, natural look.
For hands-on participation, a professional wig customization kit will be available for purchase, including all the essential tools and materials to practice and perfect your technique during the class.
2:00 - 3:00 P.M.
Mature Makeup Class
Cami Esses
Hair & Blush Academy
Cami’s Mature Makeup Mastery class Is designed for those who want to refine their skills, this class focuses on age-enhancing techniques, skin-friendly products, and professional tips for a radiant, timeless look. Whether you’re a beginner or a pro, you’ll learn how to create flattering, elegant makeup styles tailored to mature skin. Join us and embrace makeup that enhances, not masks!
3:00 - 6:00 P.M.
Keratin Smoothing Pure Brazilian
Certification Workshop
Noelle "Red" Denney
Pure Brazilian
This certification class will provide attendees with credentials in both the Original and Express Blowout Pure Brazilian treatments.
Key topics include:
· Proper application techniques for each treatment.
· How to determine the best service for different hair types.
·Strategies to increase salon revenue with keratin treatments.
· Tips on upselling and retailing Pure Brazilian products.
Attendees will also receive an exclusive show bag with:
· Product samples.
· Complimentary tools (coats, combs, clips, brushes).
· Branded stickers (window decals and mirror clings).
This in-depth, three-hour session will equip stylists with the skills and resources to grow their business and boost revenue with keratin services.
4:00 - 5:00 P.M.
Event Wig Styling
Yocheved Gross
Hair & Blush Academy
In this class, you’ll learn valuable tips and tricks for creating quick and easy updos, buns, and ponytails for your clients. I’ll be sharing my best techniques to help you work more efficiently and achieve beautiful results.
5:00 - 6:00 P.M.
Trirazor Cuts
Devora Leah Adler
DLA Hair & Wig Academy
DLA’s Signature Trirazor Techniques:
PIXIE | SHORT | MEDIUM | LONG
Join this expert-led masterclass demo as DLA showcases her signature Trirazor techniques across today’s most in-demand cuts. Learn how to approach Pixie, Short, Medium, and Long styles with control, intention, and modern artistry. This is your front-row seat to precision cutting, innovative texturizing, and next-level trend interpretation—straight from the educator behind the method.
6:00 - 7:00 P.M.
The Art of Layering
Shani Vinitzky
Academy of Hair Design
Master the art of layering in this dynamic and interactive masterclass, designed to help you achieve seamless, customized cuts for every client. Dive deep into Shani’s signature invisible layers, the ever-trendy butterfly cut, and the perfect techniques for blowout-ready layers. Whether you're working with natural hair or wigs, these expert techniques will allow you to create versatile, movement-filled styles that enhance volume, shape, and dimension.
This masterclass is perfect for both seasoned stylists and beginners looking to refine their cutting techniques and expand their skill set. Through live demonstrations and guided instruction, you'll gain the confidence to execute precise, tailored cuts that suit any face shape, hair type, or client preference. For those who want to participate hands-on, we’re offering a professional kit available for purchase at an added fee.
GOLD SPONSORS
EXHIBITORS
ATTENDING GROUPS
Adele Wigs
Adorible Faces
AH STUDIO
Ahuva’s Wigs
Aliza Rothstein Wig Salon
Aliza Wait Repairs
All Things Lace
Ba Wigs
Bailas Salon
Balance & Shine
Bassie Shaindy
Batsheva Gluck
Beautifully Styled by Shaina Hirsch
Beauty by E
Beauty by E Detroit
Blimie’s Salon
Bloch Wig Studio
BN Wigs
Braided
Brany Sneh Salon
Brocha Repairs
Bruchie Landau Wigs
Brunette
Capelli Hair Salon
Chana Mk Wigs
Chani's Wigs
Chanie Schik
Chany’s Salon
Chanys Wigs
Chasa Salon
Chavi Wig + Salon
Chaya Wigs
Chayas Hair and Wig Salon
Color Bar by Alice
Cookie Wigs
Danielle Besser Wigs, Hair, Makeup
Dass Do My Hair
Devoiry's Salon
Dinis Wigs
DLA
Draizys Wigs
Elisheva Bergmann Wigs
Elisheva Wigs Atlanta
Emily Balk
Esther’s Custom Wigs
Esthers Wigs
Esti Singer Wigs
Faige Reidel Makeup Artist
Fm.color.and.styles
Fortune Wigs
Galitzky Wigs
Gelly Salon
Gitty Friedman Wigs
Gitty Srulovic MUA
Gitty Wigs
Gitty’s Rack
Gittys Wigs Salon
Glam By Sarala
Goldys Wigs and Hair
GS Wigs
Hadassa Wigs Llc
Hair & Wigs By Devoiry
Hair and Wigs by Ayelet
Hair and Wigs by Chayala
Hair and Wigs by Devora K
Hair and Wigs by Esti
Hair and Wigs by Noa
Hair and Wigs by Rachelle
Hair and Wigs by Shaynie
Hair and Wigs by Yitty
Hair and Wigs for All Occasions
Hair by Ariella
Hair by Bassie
Hair by Chaya
Hair by Freyda
Hair by Hudis
Hair by Linda
Hair by Meira/ Chasa Wig Salon
Hair by Rena
Hair by Saka
Hair by Sarah
Hair by Yitty
Hair by Zeesy
Hair Wigs by Feigy
Hairbymiriam
Hair by Shayz
Hair by Tiferet
Hello Beautiful Wigs
Henchy M Wigs
Hidden Lady
Hidrant Vitamin Therapy
Hindy Weiss Wig Sales and Repairs
Hindy Wigs
HR Wigs
Janet Waddell
Jinji Wigs
Kaily H Wigs
Kayla's Salon
Kreindy Safrin Salon
Lash Life
Lavender
Leah's Wigs
Leles Wigs
liana.styles
Libby's Wigs
Liel Wigs
Make Up By Chani
Makeup by Chaya
Makeup by Fraidy
Makeup By Gitty
Makeup by Rivky
Makeup By Zlaty
Malkas Wig Salon
Malkas Wigs
Malky Jay Wigs
ME Hair and Wigs
Mg Wigs
Mimi Einhorn Wigs
Mimi Hair Design
Mimi’s Wig Studio
Mimihairdesign - Vive Wig Collection
Mimis Hair NY
Mirabella Wigs
Miri Inc
Miri Jacobs
Miri Rokach Wigs
ML Cosmetics
Mm Wig Salon
MUCG
Naomi Harari Wig Shoppe
Nechama’s Wigs
Nissys Salon
Organized with Rachelly
Orit Beauty
Penina’s Salon
PeriWigs
Perry’s Wig Salon
Pick a Color
Pnina Luxe Hair Removal
Pnina Morrison Wigs
Prestigio Wigs
Pro Makeup Institute
PS Salon
Rachel Uhr Wigs
Racheli’s Hair and Wigs
Raizy Wigs
Raizys Wig Salon
RaizySalon
Raquel Hair Design
Reenas Salon Lakewood
Repairs by Leah
Rf Wigs
RG Hair and Wigs
RH Wigs
Riky Weingarten
Rivky K Wigs
Rivky Scheinberg Wigs
Rivky Wigs
Rivky's Wigs
RivkyB Wigs
Rivkys Salon
Rm Salon
Rochel's Wigs
ROSE & STONE
RS Salon
Ruchie Wigs
Ruchie's Salon
Ruchy Seiger Wigs
Ruchy’s Wig Salon
S Mental Styles
Salon Blimy
Sara Wig Repairs
Sarah Maidi Studio/Serena Wigs
Sari Schon Wigs
Sari Yaskil Wigs
Saris Wigs
Sarz Wigs
SB Wigs
Selene
Serenity Wigs
Shaindy’s Salon
Shaindys Wigs
Shana Hair
Shanis Wigs
Shears INC
Sheitels on Somerset
Shifra Franklin
Shifra’s Salon
Sinis Salon
SK Wig Repairs LL
CSL Wigs
Snips Academy
Straus Settings
Streaks Inc
Styled by Chavie
Styled by Sarah
Styled_byshanak
Styles by CF
Styles by Esther
Stylesbycf
Stylesnsmiles
Styling by Dini
Surifkys Salon
T. Knobloch Wigs
Tali Wigs
TG Hair and Wigs
The Sheitel Shop
The Wig Repair Studio
The Wig Stylist
TLC Wigs
Tobee Wigs
Toby Feldman Wigs
Tovi Wigs
Tranees Wigs
Tzipora Ehrman Hair and Wigs
Tziporas Wigs
Tzippy Friedman Wigs
Tzippy Wig Repair
Uptown Hair Salon
Walter Wig Design
Wig Guru
Wig Reapirs By Miriam
Wig Repair by Miriam
Wig Repairs by Adina
Wig Repairs by Breindy
Wig Repairs by Jeannette
Wig Whispers
Wigs and Hair by Shani
Wigs by Ayelet
Wigs by Baila
Wigs by Bylu
Wigs by Chani
Wigs by Chanie
Wigs by Chava
Wigs by Chaya
Wigs by Esty
Wigs by Feigy
Wigs by Geni
Wigs by Gila
Wigs by Laya
Wigs By Leah
Wigs by Lieky
Wigs by Malka
Wigs By Malky
Wigs by Mattie
Wigs by Miri
Wigs By MM
Wigs by Nichy
Wigs By Raizel
Wigs by Risi
Wigs by Rochy
Wigs by Sury
Wigs by Tzippy
Wigs by Zeldy
Wigs by Zissy
Wigs by Shey
Wigs by Tammy
Yael Wigs
Yardena Wigs
Yehudis Wigs
Yitty Slomiuc
YM Wigs
YN Wigs
Yvette BenHaim - Expert Wig Care
Zahava Wigs
Zissy Wigs
ATTENDING GROUPS
Adele Wigs
Adorible Faces
AH STUDIO
Ahuva’s Wigs
Aliza Rothstein Wig Salon
Aliza Wait Repairs
All Things Lace
Ba Wigs
Bailas Salon
Balance & Shine
Bassie Shaindy
Batsheva Gluck
Beautifully Styled by Shaina Hirsch
Beauty by E
Beauty by E Detroit
Blimie’s Salon
Bloch Wig Studio
BN Wigs
Braided
Brany Sneh Salon
Brocha Repairs
Bruchie Landau Wigs
Brunette
Capelli Hair Salon
Chana Mk Wigs
Chani's Wigs
Chanie Schik
Chany’s Salon
Chanys Wigs
Chasa Salon
Chavi Wig + Salon
Chaya Wigs
Chayas Hair and Wig Salon
Color Bar by Alice
Cookie Wigs
Danielle Besser Wigs, Hair, Makeup
Dass Do My Hair
Devoiry's Salon
Dinis Wigs
DLA
Draizys Wigs
Elisheva Bergmann Wigs
Elisheva Wigs Atlanta
Emily Balk
Esther’s Custom Wigs
Esthers Wigs
Esti Singer Wigs
Faige Reidel Makeup Artist
Fm.color.and.styles
Fortune Wigs
Galitzky Wigs
Gelly Salon
Gitty Friedman Wigs
Gitty Srulovic MUA
Gitty Wigs
Gitty’s Rack
Gittys Wigs Salon
Glam By Sarala
Goldys Wigs and Hair
GS Wigs
Hadassa Wigs Llc
Hair & Wigs By Devoiry
Hair and Wigs by Ayelet
Hair and Wigs by Chayala
Hair and Wigs by Devora K
Hair and Wigs by Esti
Hair and Wigs by Noa
Hair and Wigs by Rachelle
Hair and Wigs by Shaynie
Hair and Wigs by Yitty
Hair and Wigs for All Occasions
Hair by Ariella
Hair by Bassie
Hair by Chaya
Hair by Freyda
Hair by Hudis
Hair by Linda
Hair by Meira/ Chasa Wig Salon
Hair by Rena
Hair by Saka
Hair by Sarah
Hair by Yitty
Hair by Zeesy
Hair Wigs by Feigy
Hairbymiriam
Hair by Shayz
Hair by Tiferet
Hello Beautiful Wigs
Henchy M Wigs
Hidden Lady
Hidrant Vitamin Therapy
Hindy Weiss Wig Sales and Repairs
Hindy Wigs
HR Wigs
Janet Waddell
Jinji Wigs
Kaily H Wigs
Kayla's Salon
Kreindy Safrin Salon
Lash Life
Lavender
Leah's Wigs
Leles Wigs
liana.styles
Libby's Wigs
Liel Wigs
Make Up By Chani
Makeup by Chaya
Makeup by Fraidy
Makeup By Gitty
Makeup by Rivky
Makeup By Zlaty
Malkas Wig Salon
Malkas Wigs
Malky Jay Wigs
ME Hair and Wigs
Mg Wigs
Mimi Einhorn Wigs
Mimi Hair Design
Mimi’s Wig Studio
Mimihairdesign - Vive Wig Collection
Mimis Hair NY
Mirabella Wigs
Miri Inc
Miri Jacobs
Miri Rokach Wigs
ML Cosmetics
Mm Wig Salon
MUCG
Naomi Harari Wig Shoppe
Nechama’s Wigs
Nissys Salon
Organized with Rachelly
Orit Beauty
Penina’s Salon
PeriWigs
Perry’s Wig Salon
Pick a Color
Pnina Luxe Hair Removal
Pnina Morrison Wigs
Prestigio Wigs
Pro Makeup Institute
PS Salon
Rachel Uhr Wigs
Racheli’s Hair and Wigs
Raizy Wigs
Raizys Wig Salon
RaizySalon
Raquel Hair Design
Reenas Salon Lakewood
Repairs by Leah
Rf Wigs
RG Hair and Wigs
RH Wigs
Riky Weingarten
Rivky K Wigs
Rivky Scheinberg Wigs
Rivky Wigs
Rivky's Wigs
RivkyB Wigs
Rivkys Salon
Rm Salon
Rochel's Wigs
ROSE & STONE
RS Salon
Ruchie Wigs
Ruchie's Salon
Ruchy Seiger Wigs
Ruchy’s Wig Salon
S Mental Styles
Salon Blimy
Sara Wig Repairs
Sarah Maidi Studio/Serena Wigs
Sari Schon Wigs
Sari Yaskil Wigs
Saris Wigs
Sarz Wigs
SB Wigs
Selene
Serenity Wigs
Shaindy’s Salon
Shaindys Wigs
Shana Hair
Shanis Wigs
Shears INC
Sheitels on Somerset
Shifra Franklin
Shifra’s Salon
Sinis Salon
SK Wig Repairs LL
CSL Wigs
Snips Academy
Straus Settings
Streaks Inc
Styled by Chavie
Styled by Sarah
Styled_byshanak
Styles by CF
Styles by Esther
Stylesbycf
Stylesnsmiles
Styling by Dini
Surifkys Salon
T. Knobloch Wigs
Tali Wigs
TG Hair and Wigs
The Sheitel Shop
The Wig Repair Studio
The Wig Stylist
TLC Wigs
Tobee Wigs
Toby Feldman Wigs
Tovi Wigs
Tranees Wigs
Tzipora Ehrman Hair and Wigs
Tziporas Wigs
Tzippy Friedman Wigs
Tzippy Wig Repair
Uptown Hair Salon
Walter Wig Design
Wig Guru
Wig Reapirs By Miriam
Wig Repair by Miriam
Wig Repairs by Adina
Wig Repairs by Breindy
Wig Repairs by Jeannette
Wig Whispers
Wigs and Hair by Shani
Wigs by Ayelet
Wigs by Baila
Wigs by Bylu
Wigs by Chani
Wigs by Chanie
Wigs by Chava
Wigs by Chaya
Wigs by Esty
Wigs by Feigy
Wigs by Geni
Wigs by Gila
Wigs by Laya
Wigs By Leah
Wigs by Lieky
Wigs by Malka
Wigs By Malky
Wigs by Mattie
Wigs by Miri
Wigs By MM
Wigs by Nichy
Wigs By Raizel
Wigs by Risi
Wigs by Rochy
Wigs by Sury
Wigs by Tzippy
Wigs by Zeldy
Wigs by Zissy
Wigs by Shey
Wigs by Tammy
Yael Wigs
Yardena Wigs
Yehudis Wigs
Yitty Slomiuc
YM Wigs
YN Wigs
Yvette BenHaim - Expert Wig Care
Zahava Wigs
Zissy Wigs
EXHIBITORS
ATTENDING GROUPS
Adele Wigs
Adorible Faces
AH STUDIO
Ahuva’s Wigs
Aliza Rothstein Wig Salon
Aliza Wait Repairs
All Things Lace
Ba Wigs
Bailas Salon
Balance & Shine
Bassie Shaindy
Batsheva Gluck
Beautifully Styled by Shaina Hirsch
Beauty by E
Beauty by E Detroit
Blimie’s Salon
Bloch Wig Studio
BN Wigs
Braided
Brany Sneh Salon
Brocha Repairs
Bruchie Landau Wigs
Brunette
Capelli Hair Salon
Chana Mk Wigs
Chani's Wigs
Chanie Schik
Chany’s Salon
Chanys Wigs
Chasa Salon
Chavi Wig + Salon
Chaya Wigs
Chayas Hair and Wig Salon
Color Bar by Alice
Cookie Wigs
Danielle Besser Wigs, Hair, Makeup
Dass Do My Hair
Devoiry's Salon
Dinis Wigs
DLA
Draizys Wigs
Elisheva Bergmann Wigs
Elisheva Wigs Atlanta
Emily Balk
Esther’s Custom Wigs
Esthers Wigs
Esti Singer Wigs
Faige Reidel Makeup Artist
Fm.color.and.styles
Fortune Wigs
Galitzky Wigs
Gelly Salon
Gitty Friedman Wigs
Gitty Srulovic MUA
Gitty Wigs
Gitty’s Rack
Gittys Wigs Salon
Glam By Sarala
Goldys Wigs and Hair
GS Wigs
Hadassa Wigs Llc
Hair & Wigs By Devoiry
Hair and Wigs by Ayelet
Hair and Wigs by Chayala
Hair and Wigs by Devora K
Hair and Wigs by Esti
Hair and Wigs by Noa
Hair and Wigs by Rachelle
Hair and Wigs by Shaynie
Hair and Wigs by Yitty
Hair and Wigs for All Occasions
Hair by Ariella
Hair by Bassie
Hair by Chaya
Hair by Freyda
Hair by Hudis
Hair by Linda
Hair by Meira/ Chasa Wig Salon
Hair by Rena
Hair by Saka
Hair by Sarah
Hair by Yitty
Hair by Zeesy
Hair Wigs by Feigy
Hairbymiriam
Hair by Shayz
Hair by Tiferet
Hello Beautiful Wigs
Henchy M Wigs
Hidden Lady
Hidrant Vitamin Therapy
Hindy Weiss Wig Sales and Repairs
Hindy Wigs
HR Wigs
Janet Waddell
Jinji Wigs
Kaily H Wigs
Kayla's Salon
Kreindy Safrin Salon
Lash Life
Lavender
Leah's Wigs
Leles Wigs
liana.styles
Libby's Wigs
Liel Wigs
Make Up By Chani
Makeup by Chaya
Makeup by Fraidy
Makeup By Gitty
Makeup by Rivky
Makeup By Zlaty
Malkas Wig Salon
Malkas Wigs
Malky Jay Wigs
ME Hair and Wigs
Mg Wigs
Mimi Einhorn Wigs
Mimi Hair Design
Mimi’s Wig Studio
Mimihairdesign - Vive Wig Collection
Mimis Hair NY
Mirabella Wigs
Miri Inc
Miri Jacobs
Miri Rokach Wigs
ML Cosmetics
Mm Wig Salon
MUCG
Naomi Harari Wig Shoppe
Nechama’s Wigs
Nissys Salon
Organized with Rachelly
Orit Beauty
Penina’s Salon
PeriWigs
Perry’s Wig Salon
Pick a Color
Pnina Luxe Hair Removal
Pnina Morrison Wigs
Prestigio Wigs
Pro Makeup Institute
PS Salon
Rachel Uhr Wigs
Racheli’s Hair and Wigs
Raizy Wigs
Raizys Wig Salon
RaizySalon
Raquel Hair Design
Reenas Salon Lakewood
Repairs by Leah
Rf Wigs
RG Hair and Wigs
RH Wigs
Riky Weingarten
Rivky K Wigs
Rivky Scheinberg Wigs
Rivky Wigs
Rivky's Wigs
RivkyB Wigs
Rivkys Salon
Rm Salon
Rochel's Wigs
ROSE & STONE
RS Salon
Ruchie Wigs
Ruchie's Salon
Ruchy Seiger Wigs
Ruchy’s Wig Salon
S Mental Styles
Salon Blimy
Sara Wig Repairs
Sarah Maidi Studio/Serena Wigs
Sari Schon Wigs
Sari Yaskil Wigs
Saris Wigs
Sarz Wigs
SB Wigs
Selene
Serenity Wigs
Shaindy’s Salon
Shaindys Wigs
Shana Hair
Shanis Wigs
Shears INC
Sheitels on Somerset
Shifra Franklin
Shifra’s Salon
Sinis Salon
SK Wig Repairs LL
CSL Wigs
Snips Academy
Straus Settings
Streaks Inc
Styled by Chavie
Styled by Sarah
Styled_byshanak
Styles by CF
Styles by Esther
Stylesbycf
Stylesnsmiles
Styling by Dini
Surifkys Salon
T. Knobloch Wigs
Tali Wigs
TG Hair and Wigs
The Sheitel Shop
The Wig Repair Studio
The Wig Stylist
TLC Wigs
Tobee Wigs
Toby Feldman Wigs
Tovi Wigs
Tranees Wigs
Tzipora Ehrman Hair and Wigs
Tziporas Wigs
Tzippy Friedman Wigs
Tzippy Wig Repair
Uptown Hair Salon
Walter Wig Design
Wig Guru
Wig Reapirs By Miriam
Wig Repair by Miriam
Wig Repairs by Adina
Wig Repairs by Breindy
Wig Repairs by Jeannette
Wig Whispers
Wigs and Hair by Shani
Wigs by Ayelet
Wigs by Baila
Wigs by Bylu
Wigs by Chani
Wigs by Chanie
Wigs by Chava
Wigs by Chaya
Wigs by Esty
Wigs by Feigy
Wigs by Geni
Wigs by Gila
Wigs by Laya
Wigs By Leah
Wigs by Lieky
Wigs by Malka
Wigs By Malky
Wigs by Mattie
Wigs by Miri
Wigs By MM
Wigs by Nichy
Wigs By Raizel
Wigs by Risi
Wigs by Rochy
Wigs by Sury
Wigs by Tzippy
Wigs by Zeldy
Wigs by Zissy
Wigs by Shey
Wigs by Tammy
Yael Wigs
Yardena Wigs
Yehudis Wigs
Yitty Slomiuc
YM Wigs
YN Wigs
Yvette BenHaim - Expert Wig Care
Zahava Wigs
Zissy Wigs
SHOW HOSTS
Elanit Dabah has been a trailblazer in the beauty industry since 1997, launching her first salon at just 20 years old in the heart of Brooklyn With a deep passion for artistry and a natural ability to connect with people, she built a thriving and successful business, earning a reputation for excellence. Over the years, her dedication has evolved into a mission to empower others in the beauty industry, providing them with the tools, knowledge, and confidence to maximize their potential and achieve lasting success.
Devora Leah Adler is redefining the hair and wig industry with the DLA Method—a revolutionary approach to precision, durability, and natural movement. With a deep passion for empowering women, she has created a premier training academy where stylists gain expert education, hands-on mentorship, and the skills to succeed. Traveling the world to master advanced techniques, Devora Leah blends global artistry into her signature method, setting new industry standards. More than just styling, DLA is shaping the future of wig education—one empowered stylist at a time.
Shani is an accomplished powerhouse in the hair industry, dedicated to empowering women through the transformative art of hair and wigs. With expertise beyond her years, she teaches a range of skills, from cutting and hairstyling to wig repair/wig making and advanced masterclasses. Her dynamic approach and hands-on training set her students up for success, equipping them with the confidence and knowledge to excel in their careers. She is a force of inspiration, proving that passion and skill can create limitless opportunities. Whether leading a class or mentoring, her mission remains the same—to inspire and empower women with the skills and confidence to thrive.
Yocheved Gross, co-founder of Hair & Blush Academy, has been a key figure in the wedding hairstyling industry for over 26 years, mastering techniques that range from flawless blowouts to intricate bridal hair and everything in between. Her extensive experience and dedication to the craft have established her as a trusted expert and a true inspiration to aspiring hairstylists everywhere.
Cami Esses, co-founder of Hair and Blush Academy, has been a standout presence in the makeup industry for over 25 years. She has mastered a diverse range of techniques—from enhancing mature skin to creating stunning bridal looks and everything in between. Her extensive expertise and innovative approach continue to inspire both budding and seasoned makeup artists worldwide.
Have Expertise to Share?
We’re always eager to feature visionary speakers who can provide fresh insights and expertise.
If you’re an industry executive with valuable knowledge to share, we’d love to hear from you.
Complete the contact form to explore speaking opportunities.
FAQ'S
Is Femme for girls who aren't in the hair industry but enjoy it as a hobby?
For sure! It's the perfect opportunity for girls to learn about all the companies in the hair field, to meet and network with other people like you, and to LEARN! There will be panels, workshops, demonstrations and classes for you to learn so many new hair techniques!
Is the show just about hair?
Nope!
Hair, wigs, makeup, health, wellness, beauty. All things women.
Can I come if I'm not in the beauty industry?
Of course! There will be so many experiences and promotions from companies accross the hair, wig, and beauty industry for you to gain from! Also lots of food, entertainment, and knowledge for the everyday consumer as well!
Come one come all!
Will there be a lot of wig companies there? Can I come to buy a wig?
Yes! That's the plan!
The wig companies that are there will be offering excellent promotions to all of the attendees. If you're looking to buy a wig and want to see what's available on the market, this is the perfect place for you to come browse, learn about what every company has to offer and shop for the best wig that suits you!
101 Crawfords Corner Rd, Holmdel, NJ 07733
101 Crawfords Corner Rd, Holmdel, NJ 07733
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